Marketing and Sales Techniques
in Mandatory
3.06
(13 Ratings)
Created by
Development Bank of Nigeria
About this course
Marketing and Sales Techniques is a comprehensive course covering foundational concepts and advanced strategies essential for success. Participants learn market research, analysis, and effective marketing planning, along with sales processes, customer relationship management, and organizational strategies. Equipped with diverse skills, participants are ready to drive growth and achieve goals in marketing and sales.
Lesson Outcomes
At the end of this course you will be able to;
- Explain key marketing concepts, including market research, consumer behavior, and competitive analysis.
- Apply research techniques to gather and analyze market data for informed decision-making.
- Create structured marketing strategies tailored to target audiences and business goals.
Marketing Overview
12 Parts
Market Rhythm
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Introduction to Marketing and Sales Techniques
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Marketing Overview
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Basic Marketing Principles I
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Basic Marketing Principles II
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Social Media Marketing
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E-Mail Marketing
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Case Study - Bunmi Jones
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Measuring Your SMART Goals
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Marketing Goals vs. Marketing Objectives
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Case Study - Laide Pratt
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Quiz
5 Questions
Min
Passed grade: 2/5
Attempts: 0/5
Understanding Market Research
8 Parts
Understanding Market Research
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What Is Market Research
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Types of Market Research
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Qualitative and Quantitative
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How to Conduct Market Research
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5 key Things to Consider in Market Research
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Case Study - Ali Binta
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Quiz
5 Questions
Min
Passed grade: 2/5
Attempts: 0/5
Market Analysis
8 Parts
Introduction to market Analysis
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Differences Between Market Research and Market Analysis
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African E-commerce Market
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How to Conduct Market Analysis
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Poter's Five Forces
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Analysing The Oil Industry In Nigeria
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Competitive Profiling
-
Quiz
5 Questions
Min
Passed grade: 2/5
Attempts: 0/5
The Marketing Plan
5 Parts
The Marketing Mix
4 Parts
Marketing Selection Strategies
8 Parts
Introduction to Sales
15 Parts
Introduction to Sales
-
Aligning Business Performance
-
Sales Techniques
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Selling Techniques that will Improve how you Sell I
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Selling Techniques that will Improve how you Sell II
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What are the Best Techniques for the Phone I
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What are the Best Techniques for the Phone II
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Case Study On DSTV
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How can I Improve my Selling Techniques for Closing a Deal I
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How can I Improve my Selling Techniques for Closing a Deal II
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Traditional Sales Closing Techniques
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Modern Sales Closing Techniques
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Selling More To Existing Customers
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3 Quick Ways To Win Back Lost Customers
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Quiz
7 Questions
Min
Passed grade: 2/7
Attempts: 0/5
Common Sales Objection and How to Overcome Them
4 Parts
Final Examination
1 Parts
Exam
25 Questions
Min
Passed grade: 70/100
Attempts: 0/
Quiz & Certificates
Quiz
5 Questions
Min
Passed grade: /5
Attempts: 0/
3.06
13 Reviews
Reviews (13)
Mukhtar
5/07/2025 | 04:50 pm
Chiamaka
8/07/2025 | 01:40 pm
Yaqub
12/07/2025 | 10:18 am
Rabiu
13/07/2025 | 11:43 am
Calamus
17/07/2025 | 05:22 pm
This is nice. I can't wait to take up this course.
Charles
21/07/2025 | 05:12 am
Mustapha
5/08/2025 | 01:10 am
Usman
5/08/2025 | 05:49 pm
Adam
7/08/2025 | 02:55 am
Dauda
9/08/2025 | 05:22 pm
Ukuedojor
10/08/2025 | 06:47 pm
Odu
17/08/2025 | 07:52 am
IBRAHIM
18/08/2025 | 07:06 pm
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